{"id":39010,"date":"2023-11-18T11:22:15","date_gmt":"2023-11-18T04:22:15","guid":{"rendered":"https:\/\/fikom.unpad.ac.id\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/"},"modified":"2023-11-18T11:22:15","modified_gmt":"2023-11-18T04:22:15","slug":"peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum","status":"publish","type":"post","link":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/","title":{"rendered":"&#8220;PESO For Public Relations In Practice&#8221; Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM)"},"content":{"rendered":"<p>The Public Relations Study Program of Fikom Unpad held an online public lecture with the theme &#8220;PESO for Public Relations in practice&#8221; on Wednesday, November 1, 2023 through a zoom meeting. This public lecture presented the speaker Assoc. Prof. Bahtiar Mohamad Ph.D as a lecturer and Associate Professor at Corporate Communication and Strategy at Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia (UUM). This public lecture was moderated by the Head of the Public Relations Study Program of Fikom Unpad, Centurion Chandratama Priyatna, S.S, M.Si., Ph.D and attended by 120 students.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-38921 size-medium\" src=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-13.24.42-300x188.png\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-13.24.42-300x188.png 300w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-13.24.42-1024x640.png 1024w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-13.24.42-768x480.png 768w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-13.24.42-1536x960.png 1536w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-13.24.42-2048x1280.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Prof. Bahtiar explained about how the digital revolution affects the field of Public Relations. The shift from analog and electronic technology to digital technology began in the 1980s. In this modern age, people use the internet and social media every day. So the use of digital technology as a marketing tool is certainly better because it can reach more people than the use of traditional media. Therefore, digital PR is an effective strategy in developing a brand.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-38911 size-medium\" src=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Konten-1-300x188.png\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Konten-1-300x188.png 300w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Konten-1-1024x640.png 1024w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Konten-1-768x480.png 768w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Konten-1-1536x960.png 1536w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Konten-1-2048x1280.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Next, he explained about the PESO model in PR. PESO is a media strategy model that stands for Paid, Earned, Shared, and Owned media. Paid media is a marketing method using advertising or paid content. For example, Google, social media, TV, radio, and other paid media. Earned media is the publication of content by third parties, such as product reviews, influencer endorsements, and others. Shared media is a publication strategy that aims to increase engagement and enliven the conversation about the product being marketed. Channels that fall under this category are social media, partnerships, and influencer engagement. The last is owned media, which are all channels that are controlled by ourselves, for example, websites. The next session was a question and answer session, where participants asked questions related to the phenomenon of user generated content (UGC) on social media and its influence on increasing awareness and purchasing decisions. The activity ended with a closing by the moderator Mr. Centurion, and a group photo session. (MW)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-38913 size-medium alignleft\" src=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.09.42-300x188.png\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.09.42-300x188.png 300w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.09.42-1024x640.png 1024w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.09.42-768x480.png 768w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.09.42-1536x960.png 1536w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.09.42-2048x1280.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-38919 \" src=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.52.40-scaled-300x169.jpg\" alt=\"\" width=\"334\" height=\"188\" srcset=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.52.40-scaled-300x169.jpg 300w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.52.40-scaled-1024x576.jpg 1024w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.52.40-768x432.jpg 768w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.52.40-1536x865.jpg 1536w, https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-14.52.40-2048x1153.jpg 2048w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Public Relations Study Program of Fikom Unpad held an online public lecture with the theme &#8220;PESO for Public Relations in practice&#8221; on Wednesday, November 1, 2023 through a zoom meeting. This public lecture presented the speaker Assoc. Prof. Bahtiar &hellip; <\/p>\n","protected":false},"author":1001034,"featured_media":38924,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[860],"tags":[875,1058,1059],"class_list":["post-39010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-fikom-unpad-en","tag-public-lecture","tag-public-relations-program"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;PESO For Public Relations In Practice&quot; Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM) &#8211; Fikom Unpad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;PESO For Public Relations In Practice&quot; Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM) &#8211; Fikom Unpad\" \/>\n<meta property=\"og:description\" content=\"The Public Relations Study Program of Fikom Unpad held an online public lecture with the theme &#8220;PESO for Public Relations in practice&#8221; on Wednesday, November 1, 2023 through a zoom meeting. This public lecture presented the speaker Assoc. Prof. Bahtiar &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/\" \/>\n<meta property=\"og:site_name\" content=\"Fikom Unpad\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-18T04:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Cover-Kuliah-Umum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1265\" \/>\n\t<meta property=\"og:image:height\" content=\"784\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lab Humas Fikom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lab Humas Fikom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/\"},\"author\":{\"name\":\"Lab Humas Fikom\",\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/#\\\/schema\\\/person\\\/c616b4cc5282253096933ddf52c878e7\"},\"headline\":\"&#8220;PESO For Public Relations In Practice&#8221; Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM)\",\"datePublished\":\"2023-11-18T04:22:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/\"},\"wordCount\":360,\"image\":{\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover-Kuliah-Umum.jpg\",\"keywords\":[\"Fikom Unpad\",\"public lecture\",\"public relations program\"],\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/\",\"url\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/\",\"name\":\"\\\"PESO For Public Relations In Practice\\\" Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM) &#8211; Fikom Unpad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover-Kuliah-Umum.jpg\",\"datePublished\":\"2023-11-18T04:22:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/#\\\/schema\\\/person\\\/c616b4cc5282253096933ddf52c878e7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover-Kuliah-Umum.jpg\",\"contentUrl\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Cover-Kuliah-Umum.jpg\",\"width\":1265,\"height\":784},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;PESO For Public Relations In Practice&#8221; Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/#website\",\"url\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/\",\"name\":\"Fikom Unpad\",\"description\":\"Fakultas Ilmu Komunikasi Universitas Padjadjaran\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fikom.unpad.ac.id\\\/#\\\/schema\\\/person\\\/c616b4cc5282253096933ddf52c878e7\",\"name\":\"Lab Humas Fikom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/433dafab8346bfee7174fab7338d46d7bcfa03f24ab19e405f9ae1c54dbf03f6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/433dafab8346bfee7174fab7338d46d7bcfa03f24ab19e405f9ae1c54dbf03f6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/433dafab8346bfee7174fab7338d46d7bcfa03f24ab19e405f9ae1c54dbf03f6?s=96&d=mm&r=g\",\"caption\":\"Lab Humas Fikom\"},\"sameAs\":[\"http:\\\/\\\/www.fikom.unpad.ac.id\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"PESO For Public Relations In Practice\" Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM) &#8211; Fikom Unpad","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/","og_locale":"en_US","og_type":"article","og_title":"\"PESO For Public Relations In Practice\" Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM) &#8211; Fikom Unpad","og_description":"The Public Relations Study Program of Fikom Unpad held an online public lecture with the theme &#8220;PESO for Public Relations in practice&#8221; on Wednesday, November 1, 2023 through a zoom meeting. This public lecture presented the speaker Assoc. Prof. Bahtiar &hellip;","og_url":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/","og_site_name":"Fikom Unpad","article_published_time":"2023-11-18T04:22:15+00:00","og_image":[{"width":1265,"height":784,"url":"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Cover-Kuliah-Umum.jpg","type":"image\/jpeg"}],"author":"Lab Humas Fikom","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lab Humas Fikom","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/#article","isPartOf":{"@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/"},"author":{"name":"Lab Humas Fikom","@id":"https:\/\/fikom.unpad.ac.id\/#\/schema\/person\/c616b4cc5282253096933ddf52c878e7"},"headline":"&#8220;PESO For Public Relations In Practice&#8221; Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM)","datePublished":"2023-11-18T04:22:15+00:00","mainEntityOfPage":{"@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/"},"wordCount":360,"image":{"@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/#primaryimage"},"thumbnailUrl":"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Cover-Kuliah-Umum.jpg","keywords":["Fikom Unpad","public lecture","public relations program"],"articleSection":["Latest News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/","url":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/","name":"\"PESO For Public Relations In Practice\" Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM) &#8211; Fikom Unpad","isPartOf":{"@id":"https:\/\/fikom.unpad.ac.id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/#primaryimage"},"image":{"@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/#primaryimage"},"thumbnailUrl":"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Cover-Kuliah-Umum.jpg","datePublished":"2023-11-18T04:22:15+00:00","author":{"@id":"https:\/\/fikom.unpad.ac.id\/#\/schema\/person\/c616b4cc5282253096933ddf52c878e7"},"breadcrumb":{"@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/#primaryimage","url":"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Cover-Kuliah-Umum.jpg","contentUrl":"https:\/\/fikom.unpad.ac.id\/wp-content\/uploads\/2023\/11\/Cover-Kuliah-Umum.jpg","width":1265,"height":784},{"@type":"BreadcrumbList","@id":"https:\/\/fikom.unpad.ac.id\/en\/peso-for-public-relations-in-practice-public-lecture-of-public-relations-study-program-with-prof-bahtiar-mohamad-ph-d-universiti-utara-malaysia-uum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fikom.unpad.ac.id\/en\/"},{"@type":"ListItem","position":2,"name":"&#8220;PESO For Public Relations In Practice&#8221; Public Lecture of Public Relations Study Program with Prof. Bahtiar Mohamad Ph.D Universiti Utara Malaysia (UUM)"}]},{"@type":"WebSite","@id":"https:\/\/fikom.unpad.ac.id\/#website","url":"https:\/\/fikom.unpad.ac.id\/","name":"Fikom Unpad","description":"Fakultas Ilmu Komunikasi Universitas Padjadjaran","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fikom.unpad.ac.id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/fikom.unpad.ac.id\/#\/schema\/person\/c616b4cc5282253096933ddf52c878e7","name":"Lab Humas Fikom","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/433dafab8346bfee7174fab7338d46d7bcfa03f24ab19e405f9ae1c54dbf03f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/433dafab8346bfee7174fab7338d46d7bcfa03f24ab19e405f9ae1c54dbf03f6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/433dafab8346bfee7174fab7338d46d7bcfa03f24ab19e405f9ae1c54dbf03f6?s=96&d=mm&r=g","caption":"Lab Humas Fikom"},"sameAs":["http:\/\/www.fikom.unpad.ac.id"]}]}},"_links":{"self":[{"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/posts\/39010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/users\/1001034"}],"replies":[{"embeddable":true,"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/comments?post=39010"}],"version-history":[{"count":0,"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/posts\/39010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/media\/38924"}],"wp:attachment":[{"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/media?parent=39010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/categories?post=39010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fikom.unpad.ac.id\/en\/wp-json\/wp\/v2\/tags?post=39010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}