Fikom Unpad and Sinar Mas Sekuritas held a Sharing Session “Content Marketing and Career”

The Faculty of Communication of Universitas Padjadjaran in collaboration with Sinar Mas Sekuritas organized a “Sharing Session on Content Marketing and Careers in the Financial Field”. The activity took place on Monday, March 7, 2022 online through Zoom Meeting at 15.00-17.00 WIB and was attended by Unpad students.

Manager of Learning, Student Affairs, and Alumni of Fikom Unpad Agus Setiaman, S.Sos., M.I.Kom in his speech gave appreciation to Sinar Mas for collaborating with Fikom Unpad to organize sharing sessions and design competitions. With this activity, students will get important information related to marketing and careers from speakers who are very competent in their fields.

Maria Sagita as Content Marketing Lead of PT. Sinarmas Sekuritas was the first resource person to present material on “Content Marketing“. What is it Content Marketing? How to create content? What is the content of a content? and the content is feasible / not?. He explained that Content marketing is related to content production etc, so the focus of content itself is the process when we create and instruct content that aims to attract consumers and to keep consumers loyal to us. At the end of the presentation, he invited students who have fashion in the field of graphics to create Instagram feeds in the form of Carousel.

Furthermore, the second speaker was R. Aditya Subagyanto, S. Psi, CHCM, Graphologiest as HRBP PT Sinarmas Sekuritas who presented material about the work environment in the financial sector. How to prepare yourself to enter the world of work, especially in the financial sector? He said that Fikom Unpad students have the opportunity to have a career in the capital market or financial industry.

Tami Kartanegara, S.I.Kom as Brand & PR Lead of PT. Sinarmas Sekuritas, who is an alumnus of Fikom Unpad, was the next speaker who delivered material on “Public Relations: The Front Guard of Image”. He said, Public Relations is one of the management functions that plays a role in creating and maintaining good communication between individuals or organizations and the public. PR is the front guard of the company/organization image. At the end of his presentation he said “Everyone is a Public Relations Representative of their company organization” that anyone is a public relations representative of a company / organization. After the speakers gave their presentations, the next series was a question and answer session. The questions asked were related to content marketing and the design of Instagram feeds.

The next series of activities is an Instagram feeds design competition that can be followed by all Padjadjaran University students. Students have the opportunity to get many prizes and participate in internships at Sinar Mas Sekuritas. (DM)