Fikom Unpad in collaboration with Moji TV held a seminar “Television Content Production Management”
Fakultas Ilmu Komunikasi Universitas Padjadjaran bekerjasama dengan Moji TV menyelenggarakan Seminar “Manajemen Produksi Konten Televisi” dalam rangka Moji Goes to Campus pada hari Rabu, 10 Mei 2023 pukul 13.00 WIB di Gedung Pascasarjana Ruang Auditorium Fikom Unpad. The seminar was attended by the Dean, Head of Study Program, invitees, and students.
Dean of Fikom Unpad, Dr. Dadang Rahmat Hidayat, S.Sos., S.H., M.Si in his speech expressed his gratitude to Moji for collaborating in holding a seminar with the theme “Television Content Production Management”. This activity is a good start for all of us and he hopes this activity will continue in the future.
Furthermore, the Director of Divia Unpad TV, Dr. Gumgum Gumilar, S.Sos., M.Si delivered material about Community TV. Divia Unpad TV is a Community TV located in Jatinangor. Divia Unpad TV officially has Kominfo permission to broadcast starting June 24, 2022. Divia Unpad TV in addition to broadcasting on Digital TV is also live streaming on the Youtube channel. He said that Divia Unpad TV focuses more on education. What distinguishes Divia Unpad TV from other TVs is that it does not show advertisements, which will affect the content that will be produced. What Divia Unpad TV produces are independent coverage, collaboration coverage, and acquisitions.
The second speaker was Herry Nugraha Javas as Head of Production of Moji TV, he conveyed that to create a content must be relevant, namely in accordance with what is intended, where always making various innovations, out of the box, consistent, engaged, and just do. At the end of his speech, he said that in creating content we should not be afraid of failure, do not stop learning, keep up with the times, and never be afraid to try.
The next material was delivered by Adam Rinaldi as Head of Digital Marketing of Moji who discussed the collaboration of social media and television. What is digital marketing, Digital ecosystem in general in the world and Indonesia, and collaboration on social media on TV and social media on Moji. According to him, digital marketing is not only as a user, but also as a brand. Digital marketing is simple, which is how we do marketing strategies through digital channels. He said that in the digital TV industry today there is what is called a second screen, where on average around 58% of the audience while watching TV, also use cellphones to access other information. At the end of his presentation, he concluded that currently Moji TV tries to promote programs in a relevant way, namely interesting content and interaction with the audience. The event continued with a question and answer session and closed with the handover of plaques and group photos. (DM)
