Institutional Seminar of Department of Corporate Communication Fikom Unpad “Reputation of Indonesian Health Services in the Eyes of the Public”
Department of Corporate Communication, Faculty of Communication Sciences, Universitas Padjadjaran held an Institutional Seminar on Reputation of Indonesian Health Care in the Eyes of the Public on Tuesday, November 8, 2022 at 09.00 WIB via Zoom Meeting. This activity includes the delivery of material by speakers, discussion sessions, and announcements related to the collection of scientific articles that will be published in the book chapter. The purpose of this activity is to exchange information about the role of the field of Communication Science in health services in Indonesia.
Vice Dean for Resources and Organization of the Faculty of Communication Sciences, Universitas Padjadjaran Dr. Jenny Ratna Suminar, M.Si. in his speech expressed his gratitude to the Department of Corporate Communication of Fikom Unpad for organizing this activity. He said that the seminar, which was attended by practitioners in their fields and participants from various backgrounds, was a good opportunity to exchange information. Thus, it is hoped that similar activities can be carried out again in the future.
The first material was delivered by Dr. Trie Damayanti, S.Sos., M.Si. who is a lecturer in the Public Relations study program. She delivered the material with the title “Building Public Trust in Health Services as Material for the Formation of National Competitiveness”. She also revealed that the role of brand awareness in health services is important with how the health services are known and associated by potential users. So that a strategy is needed in the formation of a health service brand to the community.
The next agenda was the second presentation delivered by Mr. Anjari Umarjiyanto, Chairman of the Indonesian Hospital Public Relations Association. He delivered material related to Image and Reputation in Public Relations management which can affect the character of Public Relations in a hospital. He revealed that the role of good public relations is able to build the image and reputation of the institution. Therefore, a good reputation is needed first in building the institution’s image.
After the presentation of the material, the activity continued with a discussion and question and answer session with the speakers guided by the moderator Retasari Dewi, S.I.Kom, M.I.Kom. At the end of the activity session, it was closed by giving certificates to the presenters and a group photo session. This activity can be watched again through a replay on Fikom Unpad Official youtube. (TC/DM)
